The AD Scientific Index (Alper-Doger Scientific Index) provides the most comprehensive analysis across 13 main fields and 211 sub-branches at global, national, and regional levels. These analyses are based on indicators such as the H-index, i10-index, and citation count, including their values from the last 5 years. As of Jan 06, 2026, the rankings are determined according to the Total H Index. BETA VERSION: The subject field rankings for the world, regions, countries, and universities are currently in their Beta phase. This is due to the exclusion of (1.131.911) scientists categorized under ‘Others’, whose profiles have yet to be determined, edited, or classified. As updates are made to these fields, the rankings will be adjusted accordingly. Note: Please keep this in mind while reviewing the rankings. For further details, explore our [University Subject Rankings].
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Rankings
Satisfacción con la alimentación | bienestar subjetivo | marketing agroalimentari
H-Index Metrics
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H-Index38
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i10 Index123
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Citation Counts5,042
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Consumer Behavior | Branding | Decision Making | Information Privac
H-Index Metrics
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H-Index29
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i10 Index36
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Citation Counts11,689
Rankings
Marketing in Food and Agricultural Products | Agribussines | Marketing Research | Consumer Behavio
H-Index Metrics
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H-Index28
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i10 Index62
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Citation Counts3,099
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Rankings
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Marketing | Empirical Operations Management | Bayesian Statistics | Game Theory | Econometric
H-Index Metrics
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H-Index14
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i10 Index17
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Citation Counts1,567
Rankings
Value cocreation | Innovation | Services | Consumer Behavior | Green Consumptio
H-Index Metrics
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H-Index12
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i10 Index14
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Citation Counts528
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Marketing | Bayesian Econometrics | marketing/operations management interface | Hidden Markov Models | pricin
H-Index Metrics
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H-Index12
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i10 Index15
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Citation Counts678
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Rankings
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luxury | consumer behavior | teens | cross cultural studies | materialis
H-Index Metrics
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H-Index9
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i10 Index8
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Citation Counts1,223
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Rankings
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Marketing | Consumer Culture | Border Crossing | Vulnerable Consumers | Consumer Activis
H-Index Metrics
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H-Index8
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i10 Index6
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Citation Counts198
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Marketing research | Media and Communicaction studies | Consumer research | Advertising research | Sales management and TV Qualit
H-Index Metrics
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H-Index7
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i10 Index6
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Citation Counts156
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Administración de Empresas | Marketing Público | Marketing Hospitalari
H-Index Metrics
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H-Index5
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i10 Index5
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Citation Counts289
Rankings
Digital marketing | social media marketing | internet marketing | e-marketin
H-Index Metrics
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H-Index4
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i10 Index4
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Citation Counts522
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negocios | administración de empresas | recursos humanos | marketin
H-Index Metrics
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H-Index4
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i10 Index4
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Citation Counts196
Rankings
Marketing | Retail Management | Branding | Satisfacción | Publicida
H-Index Metrics
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H-Index4
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i10 Index1
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Citation Counts31
Rankings
Rankings
Marketing | Coaching Integral | Artes Visuales | Arquitectura y Urbanismo | Músic
H-Index Metrics
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H-Index4
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i10 Index1
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Citation Counts43
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