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The AD Scientific Index (Alper-Doger Scientific Index) provides the most comprehensive analysis across 13 main fields and 211 sub-branches at global, national, and regional levels. These analyses are based on indicators such as the H-index, i10-index, and citation count, including their values from the last 5 years. As of Jan 06, 2026, the rankings are determined according to the Total H Index. BETA VERSION: The subject field rankings for the world, regions, countries, and universities are currently in their Beta phase. This is due to the exclusion of (0) scientists categorized under ‘Others’, whose profiles have yet to be determined, edited, or classified. As updates are made to these fields, the rankings will be adjusted accordingly. Note: Please keep this in mind while reviewing the rankings. For further details, explore our [University Subject Rankings].
* Total H Index Rankings
Rankings
154,279
World Rank
69
Country Rank
2
University
Ranking Based On Selection:
1
Business & Management / Marketing
Technology Adoption | Social Marketing | Digital Marketing | Business Marketing | Information Syste
Technology Adoption | Social Marketing | Digital Marketing | Business Marketing | Information Syste
H-Index Metrics
-
H-Index40
-
i10 Index86
-
Citation Counts5,981
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* Total H Index Rankings
Rankings
172,028
World Rank
76
Country Rank
3
University
Ranking Based On Selection:
2
Business & Management / Marketing
Digital Marketing Analytics | SEO and CRM | Research Methods & PLS | Service Marketing | performanc
Digital Marketing Analytics | SEO and CRM | Research Methods & PLS | Service Marketing | performanc
H-Index Metrics
-
H-Index38
-
i10 Index79
-
Citation Counts3,735
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* Total H Index Rankings
Rankings
203,300
World Rank
109
Country Rank
9
University
Ranking Based On Selection:
3
Business & Management / Marketing
Digital Marketing | Innovation Diffusion | Mobile Marketing | Social Media Marketing | SMEs Marketin
Digital Marketing | Innovation Diffusion | Mobile Marketing | Social Media Marketing | SMEs Marketin
H-Index Metrics
-
H-Index35
-
i10 Index44
-
Citation Counts17,306
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* Total H Index Rankings
Rankings
308,331
World Rank
243
Country Rank
61
University
Ranking Based On Selection:
4
Business & Management / Marketing
Marketing | Export Behaviour | Service Marketing | Marketing Innovation
Marketing | Export Behaviour | Service Marketing | Marketing Innovation
H-Index Metrics
-
H-Index28
-
i10 Index51
-
Citation Counts2,985
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* Total H Index Rankings
Rankings
331,914
World Rank
287
Country Rank
10
University
Ranking Based On Selection:
5
Business & Management / Marketing
Services Marketing | Strategic Management | Sales | Marketing Strategy | Customer Satisfaction & Loyalt
Services Marketing | Strategic Management | Sales | Marketing Strategy | Customer Satisfaction & Loyalt
H-Index Metrics
-
H-Index27
-
i10 Index43
-
Citation Counts4,439
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* Total H Index Rankings
Rankings
366,033
World Rank
336
Country Rank
13
University
Ranking Based On Selection:
6
Business & Management / Marketing
E-Government | E-Learning | Digital Marketing | IT and Human Interactio
E-Government | E-Learning | Digital Marketing | IT and Human Interactio
H-Index Metrics
-
H-Index25
-
i10 Index44
-
Citation Counts1,614
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* Total H Index Rankings
Rankings
369,409
World Rank
346
Country Rank
5
University
Ranking Based On Selection:
7
* Total H Index Rankings
Rankings
417,049
World Rank
442
Country Rank
1
University
Ranking Based On Selection:
8
Business & Management / Marketing
E-marketing and E-Business | Branding | Relationship Marketing | SRM | Social Networking
E-marketing and E-Business | Branding | Relationship Marketing | SRM | Social Networking
H-Index Metrics
-
H-Index23
-
i10 Index33
-
Citation Counts1,520
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* Total H Index Rankings
Rankings
500,698
World Rank
629
Country Rank
20
University
Ranking Based On Selection:
9
* Total H Index Rankings
Rankings
501,542
World Rank
630
Country Rank
39
University
Ranking Based On Selection:
10
Business & Management / Marketing
Marketing | E-Marketing | Bank marketing | Marketing strategy | CR
Marketing | E-Marketing | Bank marketing | Marketing strategy | CR
H-Index Metrics
-
H-Index20
-
i10 Index29
-
Citation Counts1,992
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* Total H Index Rankings
Rankings
512,981
World Rank
654
Country Rank
10
University
Ranking Based On Selection:
11
Business & Management / Marketing
Islamic Marketing & Branding | Islamic Hospitality | Islamic Business | Entrepreneurshi
Islamic Marketing & Branding | Islamic Hospitality | Islamic Business | Entrepreneurshi
H-Index Metrics
-
H-Index20
-
i10 Index29
-
Citation Counts2,741
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* Total H Index Rankings
Rankings
536,162
World Rank
710
Country Rank
183
University
Ranking Based On Selection:
12
* Total H Index Rankings
Rankings
541,530
World Rank
725
Country Rank
22
University
Ranking Based On Selection:
13
* Total H Index Rankings
Rankings
611,124
World Rank
902
Country Rank
26
University
Ranking Based On Selection:
14
Business & Management / Marketing
Marketing | Consumer Behavior | Service Quality | Customer Loyalty | Marketing Islamic Bankin
Marketing | Consumer Behavior | Service Quality | Customer Loyalty | Marketing Islamic Bankin
H-Index Metrics
-
H-Index17
-
i10 Index19
-
Citation Counts1,010
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* Total H Index Rankings
Rankings
626,941
World Rank
941
Country Rank
56
University
Ranking Based On Selection:
15
* Total H Index Rankings
Rankings
710,420
World Rank
1,210
Country Rank
36
University
Ranking Based On Selection:
16
* Total H Index Rankings
Rankings
746,959
World Rank
1,323
Country Rank
24
University
Ranking Based On Selection:
17
* Total H Index Rankings
Rankings
756,327
World Rank
1,349
Country Rank
105
University
Ranking Based On Selection:
18
* Total H Index Rankings
Rankings
793,242
World Rank
1,478
Country Rank
21
University
Ranking Based On Selection:
19
Business & Management / Marketing
Digital Marketing | Internet Marketing | Branding | Marketing Management | Social Marketin
Digital Marketing | Internet Marketing | Branding | Marketing Management | Social Marketin
H-Index Metrics
-
H-Index13
-
i10 Index22
-
Citation Counts559
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* Total H Index Rankings
Rankings
804,720
World Rank
1,511
Country Rank
31
University
Ranking Based On Selection:
20
Business & Management / Marketing
Digital Marketing | Management | Strategic Planning | Business | Human Resourc
Digital Marketing | Management | Strategic Planning | Business | Human Resourc
H-Index Metrics
-
H-Index13
-
i10 Index14
-
Citation Counts451
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* Total H Index Rankings
Rankings
826,790
World Rank
1,568
Country Rank
4
University
Ranking Based On Selection:
21
Business & Management / Marketing
Web Engineering | Business Intelligence | Information Systems | Artificial Intelligenc
Web Engineering | Business Intelligence | Information Systems | Artificial Intelligenc
H-Index Metrics
-
H-Index13
-
i10 Index14
-
Citation Counts657
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* Total H Index Rankings
Rankings
861,109
World Rank
1,704
Country Rank
46
University
Ranking Based On Selection:
22
* Total H Index Rankings
Rankings
864,432
World Rank
1,713
Country Rank
34
University
Ranking Based On Selection:
23
Business & Management / Marketing
Information systems | E-marketing | E-business | Project management | Business Managemen
Information systems | E-marketing | E-business | Project management | Business Managemen
H-Index Metrics
-
H-Index12
-
i10 Index13
-
Citation Counts625
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* Total H Index Rankings
Rankings
876,017
World Rank
1,742
Country Rank
44
University
Ranking Based On Selection:
24
* Total H Index Rankings
Rankings
876,626
World Rank
1,745
Country Rank
77
University
Ranking Based On Selection:
25
Business & Management / Marketing
Services Marketing | E-Marketing | International Marketing | Bank Marketin
Services Marketing | E-Marketing | International Marketing | Bank Marketin
H-Index Metrics
-
H-Index12
-
i10 Index14
-
Citation Counts706
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Premium Data
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