The AD Scientific Index (Alper-Doger Scientific Index) provides the most comprehensive analysis across 13 main fields and 211 sub-branches at global, national, and regional levels. These analyses are based on indicators such as the H-index, i10-index, and citation count, including their values from the last 5 years. As of Jan 06, 2026, the rankings are determined according to the Total H Index. BETA VERSION: The subject field rankings for the world, regions, countries, and universities are currently in their Beta phase. This is due to the exclusion of (0) scientists categorized under ‘Others’, whose profiles have yet to be determined, edited, or classified. As updates are made to these fields, the rankings will be adjusted accordingly. Note: Please keep this in mind while reviewing the rankings. For further details, explore our [University Subject Rankings].
Rankings
Rankings
Rankings
Entrepreneurship | Business Management | Digital Entrepreneurship | Consumer Behaviou
H-Index Metrics
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H-Index29
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i10 Index67
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Citation Counts3,421
Rankings
Rankings
Marketing | Innovation Strategy | Enterprise Development | Digital Economy | African Busines
H-Index Metrics
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H-Index24
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i10 Index37
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Citation Counts3,038
Rankings
Rankings
consumer ecology | savanna-grassland dynamics | grass life histories | large herbivore ecolog
H-Index Metrics
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H-Index23
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i10 Index30
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Citation Counts2,567
Rankings
Entrepreneurial marketing | Entrepreneurial management | Rural development and SMM
H-Index Metrics
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H-Index22
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i10 Index41
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Citation Counts1,390
Rankings
Rankings
Rankings
Rankings
Rankings
Experience Marketing | Service Quality | Consumer Behavior | Tourism. Marketin
H-Index Metrics
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H-Index21
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i10 Index27
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Citation Counts2,018
Rankings
Rankings
Water & Wastewater Treatment | Project Management | Environmental Specialist | Process Chemistry | Industrial Marketin
H-Index Metrics
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H-Index19
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i10 Index39
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Citation Counts1,762
Rankings
Marketing | services | non for profit | higher education | health car
H-Index Metrics
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H-Index19
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i10 Index34
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Citation Counts1,557
Rankings
marketing | eco-consumers | social marketing | young consumers | wine marketin
H-Index Metrics
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H-Index18
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i10 Index25
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Citation Counts1,412
Rankings
Rankings
Marketing | consumer behaviour | social marketing | and brand managemen
H-Index Metrics
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H-Index17
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i10 Index24
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Citation Counts1,421
Rankings
Rankings
Strategy | Strategic Management | Competitive Strategy | Strategic Marketing | Business Strateg
H-Index Metrics
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H-Index17
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i10 Index32
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Citation Counts1,137
Rankings
marketing communication | content marketing | integrated marketing communication | social media communication | brand communicatio
H-Index Metrics
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H-Index17
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i10 Index21
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Citation Counts1,445
Rankings
Rankings
Rankings
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