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World 17.859 Scientists Subject Rankings (Sort by last 5 years H Index)
The AD Scientific Index (Alper-Doger Scientific Index) provides the most comprehensive analysis across 13 main fields and 211 sub-branches at global, national, and regional levels. These analyses are based on indicators such as the H-index, i10-index, and citation count, including their values from the last 5 years. As of Dec 30, 2025, the rankings are determined according to the Total H Index. BETA VERSION: The subject field rankings for the world, regions, countries, and universities are currently in their Beta phase. This is due to the exclusion of (1.131.699) scientists categorized under ‘Others’, whose profiles have yet to be determined, edited, or classified. As updates are made to these fields, the rankings will be adjusted accordingly. Note: Please keep this in mind while reviewing the rankings. For further details, explore our [University Subject Rankings].
* Last 5 Years H-Index Rankings
Rankings
1,038
World Rank
334
Country Rank
1
University
Ranking Based On Selection:
1
Business & Management / Marketing
multivariate analysis | business analytics | marketing | structural equation modeling | PL
multivariate analysis | business analytics | marketing | structural equation modeling | PL
Last 5 Years H-Index Metrics
-
H-Index120
-
i10 Index430
-
Citation Counts366,219
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* Last 5 Years H-Index Rankings
Rankings
1,342
World Rank
45
Country Rank
3
University
Ranking Based On Selection:
2
Business & Management / Marketing
public health | physical activity | program evaluation methods | mass media campaigns | implementation & scale-u
public health | physical activity | program evaluation methods | mass media campaigns | implementation & scale-u
Last 5 Years H-Index Metrics
-
H-Index113
-
i10 Index686
-
Citation Counts78,204
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* Last 5 Years H-Index Rankings
Rankings
1,877
World Rank
77
Country Rank
1
University
Ranking Based On Selection:
3
Business & Management / Marketing
Marketing | Structural Equation Modeling | Consumer Behavior | PLS | Research Method
Marketing | Structural Equation Modeling | Consumer Behavior | PLS | Research Method
Last 5 Years H-Index Metrics
-
H-Index103
-
i10 Index191
-
Citation Counts272,713
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* Last 5 Years H-Index Rankings
Rankings
2,364
World Rank
804
Country Rank
11
University
Ranking Based On Selection:
4
Business & Management / Marketing
Marketing | Management | social psychology | statistics | neuroscienc
Marketing | Management | social psychology | statistics | neuroscienc
Last 5 Years H-Index Metrics
-
H-Index97
-
i10 Index254
-
Citation Counts88,096
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* Last 5 Years H-Index Rankings
Rankings
3,535
World Rank
1,213
Country Rank
1
University
Ranking Based On Selection:
5
Business & Management / Marketing
Marketing | Marketing Strategy | Retailing | Strategy | Consumer Behavio
Marketing | Marketing Strategy | Retailing | Strategy | Consumer Behavio
Last 5 Years H-Index Metrics
-
H-Index88
-
i10 Index213
-
Citation Counts49,928
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* Last 5 Years H-Index Rankings
Rankings
3,994
World Rank
1,381
Country Rank
10
University
Ranking Based On Selection:
6
Business & Management / Marketing
international marketing | marketing strategy | customer satisfaction | supply chain management | international busines
international marketing | marketing strategy | customer satisfaction | supply chain management | international busines
Last 5 Years H-Index Metrics
-
H-Index85
-
i10 Index216
-
Citation Counts107,386
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* Last 5 Years H-Index Rankings
Rankings
5,287
World Rank
7
Country Rank
1
University
Ranking Based On Selection:
7
Business & Management / Marketing
Hospitality | Tourism | Internal marketing | services marketing | strategic managemen
Hospitality | Tourism | Internal marketing | services marketing | strategic managemen
Last 5 Years H-Index Metrics
-
H-Index80
-
i10 Index184
-
Citation Counts17,547
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* Last 5 Years H-Index Rankings
Rankings
5,214
World Rank
4
Country Rank
1
University
Ranking Based On Selection:
8
Business & Management / Marketing
Strategic Management | Marketing | Entrepreneurship | International Business | Sustainabilit
Strategic Management | Marketing | Entrepreneurship | International Business | Sustainabilit
Last 5 Years H-Index Metrics
-
H-Index80
-
i10 Index353
-
Citation Counts27,440
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* Last 5 Years H-Index Rankings
Rankings
5,779
World Rank
503
Country Rank
32
University
Ranking Based On Selection:
9
Last 5 Years H-Index Metrics
-
H-Index78
-
i10 Index199
-
Citation Counts24,100
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* Last 5 Years H-Index Rankings
Rankings
5,835
World Rank
259
Country Rank
27
University
Ranking Based On Selection:
10
Business & Management / Marketing
Tourism | Sustainable Tourism | Marketing | Water | Social Marketin
Tourism | Sustainable Tourism | Marketing | Water | Social Marketin
Last 5 Years H-Index Metrics
-
H-Index78
-
i10 Index253
-
Citation Counts20,147
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* Last 5 Years H-Index Rankings
Rankings
6,614
World Rank
89
Country Rank
1
University
Ranking Based On Selection:
11
Last 5 Years H-Index Metrics
-
H-Index75
-
i10 Index144
-
Citation Counts28,263
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* Last 5 Years H-Index Rankings
Rankings
6,779
World Rank
28
Country Rank
5
University
Ranking Based On Selection:
12
Business & Management / Marketing
Work-Organisation Psychology | Consumer Behavior | Tourism/Hospitality | Sustainabilit
Work-Organisation Psychology | Consumer Behavior | Tourism/Hospitality | Sustainabilit
Last 5 Years H-Index Metrics
-
H-Index75
-
i10 Index114
-
Citation Counts20,558
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* Last 5 Years H-Index Rankings
Rankings
6,785
World Rank
2,386
Country Rank
13
University
Ranking Based On Selection:
13
Last 5 Years H-Index Metrics
-
H-Index75
-
i10 Index291
-
Citation Counts20,250
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* Last 5 Years H-Index Rankings
Rankings
7,230
World Rank
2,552
Country Rank
13
University
Ranking Based On Selection:
14
Business & Management / Marketing
Services Marketing | Service Quality | Health Services Research | Improving Cancer Care Researc
Services Marketing | Service Quality | Health Services Research | Improving Cancer Care Researc
Last 5 Years H-Index Metrics
-
H-Index73
-
i10 Index182
-
Citation Counts73,463
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* Last 5 Years H-Index Rankings
Rankings
7,586
World Rank
6
Country Rank
1
University
Ranking Based On Selection:
15
Business & Management / Marketing
Marketing & Business Management | Research Method | MIS | Good Corporate Governanc
Marketing & Business Management | Research Method | MIS | Good Corporate Governanc
Last 5 Years H-Index Metrics
-
H-Index73
-
i10 Index270
-
Citation Counts17,512
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* Last 5 Years H-Index Rankings
Rankings
8,448
World Rank
2,993
Country Rank
6
University
Ranking Based On Selection:
16
Business & Management / Marketing
Marketing Theory | Marketing Strategy | Service-Dominant Logic | Value Co-creation | Service Scienc
Marketing Theory | Marketing Strategy | Service-Dominant Logic | Value Co-creation | Service Scienc
Last 5 Years H-Index Metrics
-
H-Index70
-
i10 Index128
-
Citation Counts44,332
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* Last 5 Years H-Index Rankings
Rankings
8,479
World Rank
101
Country Rank
40
University
Ranking Based On Selection:
17
Business & Management / Marketing
Services Marketing | Service Management | Hospitality | Marketing | Consumer Behavio
Services Marketing | Service Management | Hospitality | Marketing | Consumer Behavio
Last 5 Years H-Index Metrics
-
H-Index70
-
i10 Index171
-
Citation Counts32,105
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* Last 5 Years H-Index Rankings
Rankings
8,502
World Rank
179
Country Rank
2
University
Ranking Based On Selection:
18
Last 5 Years H-Index Metrics
-
H-Index70
-
i10 Index126
-
Citation Counts29,391
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* Last 5 Years H-Index Rankings
Rankings
8,644
World Rank
3,081
Country Rank
32
University
Ranking Based On Selection:
19
Last 5 Years H-Index Metrics
-
H-Index70
-
i10 Index122
-
Citation Counts21,826
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* Last 5 Years H-Index Rankings
Rankings
8,684
World Rank
77
Country Rank
13
University
Ranking Based On Selection:
20
Last 5 Years H-Index Metrics
-
H-Index70
-
i10 Index251
-
Citation Counts20,698
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* Last 5 Years H-Index Rankings
Rankings
8,987
World Rank
36
Country Rank
5
University
Ranking Based On Selection:
21
Business & Management / Marketing
International Marketing | Measurement Theory | Quantitative Method
International Marketing | Measurement Theory | Quantitative Method
Last 5 Years H-Index Metrics
-
H-Index69
-
i10 Index133
-
Citation Counts26,633
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* Last 5 Years H-Index Rankings
Rankings
9,452
World Rank
39
Country Rank
1
University
Ranking Based On Selection:
22
Last 5 Years H-Index Metrics
-
H-Index68
-
i10 Index120
-
Citation Counts32,604
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* Last 5 Years H-Index Rankings
Rankings
9,538
World Rank
3,407
Country Rank
1
University
Ranking Based On Selection:
23
Business & Management / Marketing
Environmental Psychology | Conservation | Social Psychology | Data Analytic
Environmental Psychology | Conservation | Social Psychology | Data Analytic
Last 5 Years H-Index Metrics
-
H-Index68
-
i10 Index110
-
Citation Counts24,488
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* Last 5 Years H-Index Rankings
Rankings
9,598
World Rank
3,429
Country Rank
1
University
Ranking Based On Selection:
24
Last 5 Years H-Index Metrics
-
H-Index68
-
i10 Index254
-
Citation Counts22,225
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* Last 5 Years H-Index Rankings
Rankings
10,536
World Rank
274
Country Rank
38
University
Ranking Based On Selection:
25
Business & Management / Marketing
digital business | omni-channel | customer experience | big data | sustainabilit
digital business | omni-channel | customer experience | big data | sustainabilit
Last 5 Years H-Index Metrics
-
H-Index66
-
i10 Index132
-
Citation Counts41,637
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