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Jan-Frederik Gräve

Jan-Frederik Gräve

Universität Hamburg - Hamburg / Germany
Business & Management / Marketing
AD Scientific Index ID: 4563016
University of Hamburg
person_outline Jan-Frederik Gräve's MOST POPULAR ARTICLES
1-) Exploring the perception of influencers vs. traditional celebrities: are social media stars a new type of endorser? Proceedings of the 8th international conference on Social Media & Society, 1-5, 2017
2-) What KPIs are key? Evaluating performance metrics for social media influencers Social Media+ Society 5 (3), 2056305119865475, 2019
3-) Can’t help falling in love? How brand luxury generates positive consumer affect in social media Journal of Business Research 120, 330-342, 2020
4-) # Instafame: exploring the endorsement effectiveness of influencers compared to celebrities International Journal of Advertising 41 (4), 591-622, 2022
5-) Implementing effective customer participation for hedonic and utilitarian services Journal of Services Marketing 33 (3), 316-330, 2019