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Lawrence Silver

Lawrence Silver

Southeastern Oklahoma State University - Durant / United States
Business & Management / Marketing
AD Scientific Index ID: 1648553
person_outline Lawrence Silver's MOST POPULAR ARTICLES
1-) Learning and performance goal orientation of salespeople revisited: The role of performance-approach and performance-avoidance orientations Journal of Personal Selling & Sales Management 26 (1), 27-38, 2006
2-) The essentials of marketing research Routledge, 2012
3-) Looks matter in developing consumer‐brand relationships Journal of Product & Brand Management 15 (5), 306-315, 2006
4-) Locus of control, job satisfaction, and job complexity: The role of perceived race discrimination Psychological Reports 84 (3_suppl), 1267-1273, 1999
5-) College students' perceptions of moral intensity in sales situations Journal of Education for Business 75 (6), 309-314, 2000