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Michel Clement

Michel Clement

Universität Hamburg - Hamburg / Germany
Business & Management / Marketing
AD Scientific Index ID: 1784261
University of Hamburg
person_outline Michel Clement's MOST POPULAR ARTICLES
1-) Do critics make bestsellers? Opinion leaders and the success of books Journal of Media Economics 20 (2), 77-105, 2007
2-) The impact of pre-and post-launch publicity and advertising on new product sales International Journal of Research in Marketing 32 (4), 408-417, 2015
3-) Adoption of new movie distribution services on the Internet Journal of media economics 21 (3), 131-157, 2008
4-) Diffusion of hedonic goods: A literature review The International Journal on Media Management 8 (4), 155-163, 2006
5-) Effects of likeability dynamics on consumers’ intention to share online video advertisements Journal of Interactive Marketing 35 (1), 27-43, 2016