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Nils Wlömert

Nils Wlömert

Wirtschaftsuniversität Wien - Vienna / Austria
Business & Management / Marketing
AD Scientific Index ID: 4462028
Vienna University of Economics and Business
person_outline Nils Wlömert's MOST POPULAR ARTICLES
1-) On-demand streaming services and music industry revenues—Insights from Spotify's market entry International Journal of Research in Marketing 33 (2), 314-327, 2016
2-) Music for free? How free ad-funded downloads affect consumer choice Journal of the Academy of Marketing Science 39 (5), 777-794, 2011
3-) Predicting new service adoption with conjoint analysis: External validity of BDM-based incentive-aligned and dual-response choice designs Marketing Letters 27 (1), 195-210, 2016
4-) International heterogeneity in the associations of new business models and broadband internet with music revenue and piracy International Journal of Research in Marketing 36 (3), 400-419, 2019
5-) Frontiers: The interplay of user-generated content, content industry revenues, and platform regulation: Quasi-experimental evidence from YouTube Marketing Science 43 (1), 1-12, 2024