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Shobhit Kakaria

Shobhit Kakaria

Universitat de València - Valencia / Spain
Business & Management / Marketing
AD Scientific Index ID: 5548716
University of Valencia
person_outline Shobhit Kakaria's MOST POPULAR ARTICLES
1-) How online advertising competes with user-generated content in TripAdvisor. A neuroscientific approach Journal of Business Research 123, 279-288, 2021
2-) Cognitive load during planned and unplanned virtual shopping: Evidence from a neurophysiological perspective International Journal of Information Management 72, 102667, 2023
3-) Interaction between extrinsic and intrinsic online review cues: perspectives from cue utilization theory Electronic Commerce Research, 2023
4-) Heart rate variability in marketing research: A systematic review and methodological perspectives Psychology & Marketing 40 (1), 190-208, 2023
5-) Motivation in the Metaverse: A Dual-Process Approach to Consumer Choices in A Virtual Reality Supermarket Frontiers in Neuroscience 17, 170, 2023